For established coaches, Service Providers, & EXPERTS

Step UP Your Authority

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by creating and launching a premium digital program

with Course Creation Catalyst: From Uncertain to Unstoppable! A 6-week done-with-you program for mapping a powerful and profitable high-end course that leverages your expertise and moves you from self-doubt to sold-out!

The perfect fusion of mindset  strategy  live coaching  feedback.

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Don't silence your course creator voice any longer!

It’s time to embrace your ability as a transformation architect!

Because creating a premium digital course will enable you to…

  • step courageously into your role as someone who makes a difference
  • touch and transform even more lives with your expertise in a leveraged way
  • fully step up to and embrace your thought leadership
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Let’s face it: You’re ambitious, smart, and have big dreams.


And at some point, you want to move beyond the world of 1:1 work to have an impact on more people with your talents and knowledge. 

At the end of the day

  • you already sense that offering a premium program is a leveraged approach to achieve scalable impact and income - more freedom and flexibility - without scaling your workload.


yet you also care deeply about your people and yearn to create a business and legacy that is high-value and sustainable.


Your pioneering insights are calling out to be encapsulated into a leveraged body of work that feels like
YOU and gets learners amazing results.


Let me help!

I'm Kelly

And I believe that every expert has a digital course within them just waiting to be shared with the world!

I've spent the last 25 years helping people just like you develop captivating premium
courses that are meaningful, memorable, and motivational.
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Introducing

Course Creation Catalyst: From Uncertain to Unstoppable

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...where we work together to create a learner- and laser-focused high-end program that not only leverages your existing knowledge and skills but entirely alters the way learning and change happen!

Whether you have...

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with

Course Creation Catalyst

thought leaders like you have channeled their experience into dynamic courses that open
doors to life-altering breakthroughs.

But before you learn all about this program, let's make sure it's a good fit for you:

If you're ready to fall back in love with your weekends, take luxurious bubble baths at a whim, and design a schedule that works for your life, then Course Creation Catalyst is for you.

More specifically, if you...
 already leverage your expertise to solve urgent problems or fulfill deep desires by actively creating solutions that matter...

 have income from client work (or a day job)
and can invest time into crafting an asset that will thrive in the medium term...

 value patience and do not seek instant gratification but find joy in watching your hard work flourish...

 envision “next level” opportunities that await once your course is live...
 are driven by the promise of financial and time abundance that comes from having a robust, sustainable business asset...

 are eager to transition from working in your business to truly working on it, reclaiming your freedom and flexibility...

 refuse to let self-doubt or outside obstacles derail your journey to do something different in your life and business...

 can dedicate 6-9 hours a week to laying the foundation of a thriving high-end course...

then gear up to choose your hours, predict your profits, and design a program for which life-changing results for you and learners are the norm, not the exception!


Course Creation Catalyst equips you with the inspiration, resources, and unmatched support to design a lucrative premium program.

By the end of this program, you will have

  • uncovered/discovered your course why with step-by-step guidance
  • nailed down your audacious yet achievable course goal(s): what you want your course to accomplish
  • mapped your offer ecosystem and how your course fits with your business
  • defined the perfect & profitable course topic based on what you already know & do
  • crafted a powerful & bold course promise that resonates with your ideal learner
  • set a profitable course price you are confident about & comfortable with
  • outlined your course bonuses that compel learners to enroll today, not later
  • pre-empted prospective learners' objections by addressing them head-on in your offer
Sneak Peak
Press play

for a sneak peek inside CCC

 Check Out What's Inside Each Core Module

(click on a title to learn more)

Kickstarting Your Confidence
Positioning Your Course
Defining Your Topic
Crafting Your Bold Promise
Mapping Your Offer
For this module, we’re slipping into our Bold Business Boots and stepping into the uncomfortable yet empowering work of understanding why we’ve been playing small in our course creation journey - and how to stop. It’s time to break free from the fear and hesitation that’s kept you from building the course of your dreams.

  • The truth behind why you're stuck — uncover the hidden beliefs holding you back from turning your course vision into a course reality.
  • The mindset of a 6-figure course creator — adapt the habits, thinking patterns, and confidence that drive course creators to the next level.
  • Discovering your deeper “why” — get clear on the reasons you’re so drawn to building a premium course, so your motivation is unshakeable.
  • Setting your bold yet achievable course goals — map a daring and realistic path to creating a course that reflects your expertise and delivers undeniable value.

And so much more!

Now, we’re putting on our Strategic Thinking Caps and diving into how to align your course with the big picture of your business and future goals. It’s time to stop winging it and start creating a program that seamlessly ties into your vision.

  • Charting the direction of your course (because when your course fuels both your business and your dreams, it’s a game changer!). This isn’t just about ticking boxes—it’s about crafting a course that becomes a natural extension of your vision, driving both impact and income.
  • Unlocking fresh ways to think about your course — discover untapped angles and opportunities so your course is not just as a product but a powerful vehicle to serve your community, grow your brand, and achieve the freedom you’ve been craving.
  • Confidently positioning your course — you’ll know exactly how to position your program so it amplifies your authority, resonates, and accelerates your business goal(s).





Next, we’re putting on our Laser Focus Goggles and diving into how to nail down a course topic that’s both powerful and profitable, so you can stop spinning your wheels and start building with confidence.

  • Pinpointing your course topic  — You’ll uncover the sweet spot between your expertise, audience needs, and what’s trending in the market. This ensures you’re not just creating any course but one that has real value and demand, giving you the perfect starting point to build from.
  • Choosing from three proven strategies — so you can dodge the overthinking rabbit hole and move forward with clarity and purpose. No more debating endless ideas or feeling conflicted by choice. 
  • Mapping out your course direction — ensure you know exactly where your course is headed, keeping you on track and motivated as you bring it to life. 

Zero in on a high-impact topic that perfectly aligns with your skills, vision, dream(s), and ideal learner's wants and needs.


For this final core module, we'll strap on our Course Offer Cape to map the 8 other key components of a streamlined offer to ensure you leave no stone unturned.

  • Features & Benefits: Go beyond the surface by clearly showcasing what your course includes and, more importantly, why it matters to your prospective learners, making your offer irresistible.
  • Overcoming Objections: Address common objections upfront so your ideal learner feels understood and confident that your course is the solution they’ve been searching for.
  • Naming & Pricing: Nail the perfect course name that speaks to the biggest benefit and choose a pricing strategy that communicates the immense value your course delivers.
  • Bonuses: Incentivize action with enticing bonuses that compel prospective learners to enroll now, not later.

Craft a seamless offer that not only captivates prospective learners but inspires them to jump in without hesitation  empowers you with the clarity to build your program with purpose.

It's time to dress by success by putting on your Impact Armor and getting ready to craft a promise so compelling, prospective learners will swim across shark-infested waters just to enroll!

  • The 4-step process to crafting an audacious course promise that speaks directly to your ideal learner's deepest desires, leaving no doubt that your course is exactly what they need.
  • 2 proven frameworks for articulating your program promise — stop stumbling over words and start inspiring a targeted transformation that hits home every time. 
  • The 8 human emotions that drive desire — Learn how to tap into the emotional triggers that motivate learners (and prospective ones) to take action. From curiosity to ambition, these emotions are the secret sauce that fuels enrollment. 

Ignite action and keep learners hooked, from listening about your program to loving it.



Enroll Today & Receive These Awesome Bonuses
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$500 value
One-month of on-demand support (after the program ends) to get the kind of personalized, no-limits help that truly moves the needle.

Got something you’ve been stuck on? Ask away. Whether it's about strategy, execution, or even mindset, I'll be right there with you to provide tailored insights and answers, so you get the clarity you need to move forward confidently.

And here's the best part—you won’t just walk away with ideas. You’ll leave with concrete, actionable next steps that give you a clear focus, so you can keep pushing forward with momentum and purpose.
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$250 Value
Outlining your course structure and lessons can feel daunting, but with this curriculum planner, you can take all the guesswork out of it. No more wondering what to teach next or in what order. No more doubting your ability to pull it all together.

By following a clear, structured process, you'll have a roadmap making planning and organizing your course so efficient, you'll wonder what to do in your free time.

This planner guides you through every step of curriculum design so you can build lessons that emotionally and intellectually engage learners.
$500 value
In today's digital learning environment, you need to utilize the most impactful tools available to motivate learners. This guide provides a deep dive into the power of instructional videos, images, and branching scenarios - three game-changing elements that can elevate your program and make it shine in the crowded educational landscape.

Here’s what you can expect from this breakdown:

  • Instructional Videos: Learn how to use various formats like animation, screencasts, and talking head videos to enhance retention and captivate attention. 
  • Images and Visuals: Explore the role of images, diagrams, and infographics in making abstract ideas more concrete. 
  • Branching Scenarios: Take interactivity to the next level by crafting branching scenarios that challenge learners to make decisions and then reflect on the consequences or outcomes of their choices.
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$150 Value
Imagine being able to transform your expertise into a powerful digital course that scales your impact and income - without scaling your workload!

This guide breaks it down into four simple yet transformative ways to turn your unique knowledge into a valuable online course.

Whether your experience comes from 1:1 coaching, a personal transformation, corporate expertise, or everyday skills, get ready to create a lasting digital asset that will let you reclaim your time and enable you to continuously grow with greater simplicity.

What learners have to say 

For me, the biggest shift was confronting my own limiting beliefs. I always worried I wasn’t ready, that my course wouldn’t be good enough, and that I might lose the trust I’d built with my clients.

But once I dug into those beliefs and addressed them head-on, I finally felt courageous enough to design and offer a premium course that truly aligns with my mission and resonates with my audience's goals of saving for retirement.
James D
I had been stuck in the idea that I couldn’t create a course that would truly help executive women dress for success because I feared that I would be boxed in by my niche, fashion styling.

However, with CCC, I was able to confidently map out an offer for my course that profoundly speaks to my passions and my audience's aspirations.
Margot G
Even though my background is as a steakhouse chef, I am vegan, so I worried how I could integrate my professional experience with my passion.

This course helped me step out of my own way and embrace my unique blend of skills. I realized that what I initially thought was a conflict—my experience as a steakhouse chef—was actually my biggest asset.
Suzanne s

What They Love Most About CCC

COURAGE, PROGRESS, & SELF-ASSURANCE

Personalized feedback every step of the way ensures you boldly move forward and maintain momentum as you further develop and launch your high-impact program.

COURSE VISION CLARITY

Identifying your course's "why"  ignites the direction and certainty you need to create with purpose, turning a dream into a laser-focused, profound learning experience.

COURSE OFFER TO PROUDLY PROMOTE

Mapping your offer provides a  framework for designing a high-value course that you’re eager to unveil, fully confident that it aligns with your vision and resonates with those who need it most.



If you don't feel you receive 10x the value of what you paid, I will refund 100% of your money.

Just do the work, show me your results within 14 days of the course kickoff (i.e., the start date), and if you're not satisfied, I'll gladly refund you.

I want you to win BIG and feel amazing about your progress. If you follow the steps and engage with the coursework and community, the process will work!

Frequently Asked Questions

Why is this program 16 weeks long?

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I already have a course but want to re-work it. Will this program still work for me?

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What if I cannot attend the live sessions?

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How is this program different from others? 

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What if I get behind or need help?

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Why is this program expensive?

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What if I have a small list? Should I still create and launch a high-end course?

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Can't I just do this on my own and find what I need on the Web?

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Course Creation Catalyst

The only done-together program built around mindset  strategy  personalization!

Too many entrepreneurs are conflicted, feeling as if they must choose between building a thriving business, making a real impact, and living a fulfilled life!

But it does not have to be this way

(yet you know this.)

With one premium course

you will make the seismic shift from...


Contacts to Crowds



Clients to Cohorts


Let's make this move together!

Course Creation Catalyst

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Meet Your Course Coach

Kelly Martin, PhD


Howdy! I am Dr. Kelly and am so honored and excited to work with you throughout this exciting journey of taking your course courage and confidence from uncertain to unstoppable!


My adventure into online learning began in 2002, when I worked as a full-time professor of Rhetoric, Composition, and Literature at a Dallas-area college.

One day, I was "asked" (more like "ordered") by my Dean to develop a 16-week online course in six weeks.

Needless to say, I was petrified and had no clue what to do.
I had never even taken an online course and email was still relatively new to me.

Who was I to create an online course? Did I even know enough? What should I teach about? What about the technology?

Long story short, I threw some content together and delivered what I know had to be a boring learning experience.

But by the end of that sixth week, I made a promise and set my a mission:


I would help as many experts as possible to achieve clarity and confidence in their course-creation pursuits.


I never wanted anyone to feel the panic, fear, and shame that I did and to suffer through the process, alone!


After 25 years of teaching at the college level and helping my colleagues develop courses, as well as working as a Senior eLearning and Instructional Designer for a large financial firm, I pursued entrepreneurship to live out this promise and mission!
Patrick Jones - Course author
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